Advertise
Today's Dirt is presented by [Sponsor].
That line — one presenting sponsor per newsletter edition, plus clearly labeled website sponsor placements — is our launch model. Editorial stays independent: sponsorship never buys coverage, removal of a story, or a positive word.
Founding Sponsor Pilot
Sold only once a real publishing cadence and an initial audience exist.
| Price (test) | $300–$500 for the four-week pilot |
|---|---|
| Newsletter inventory | Four weekly newsletter sponsor placements (one presenting slot per edition, four editions) |
| Website inventory | One clearly labeled sponsor placement on the website for that month |
| Scope, explicit | Four placements does not mean daily sponsorship for an entire month. |
| Reporting | Actual deliveries, clicks, and website impressions — reported as measured. No promised sales, no invented reach. |
Planning arithmetic (an experiment, not a guarantee): two sponsors at $400/month = $800 gross monthly — with distinct placements; both sponsors never get promised the same exclusive presenting slot. Once readership supports it, we will test $750–$1,500 monthly packages based on performance and demand. Those are pricing hypotheses, not proven market rates.
Good-fit categories: local events, entertainment, apparel, consumer brands, and other credible businesses comfortable with an outspoken publication. Every sponsor is screened; conflicts with editorial coverage are flagged to the editor before any agreement.
Sponsorship Inquiry
Invoices and manual contracts at launch. Automatic checkout activates only after inventory, payment integration, terms, and cancellation policies are configured — checkout is disabled in this build.
Coming Later: Dirt Insider
A possible $5/month ($50/year) membership — weekly deep dives, searchable curated collections, ad-light reading — will be validated with an interest list before any paywall exists. Illustrative math only: 200 members × $5 = $1,000 gross monthly before fees, taxes, churn, and reporting costs. That is not a forecast. Corrections and case outcomes stay free forever.